01 · HOLDEST. 2025
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FitNet.
The parent. Quiet ambition for a portfolio of fitness ventures.
LIVE
A Georgian holding for a set of fitness-adjacent ventures - retail, media, software, services. We capitalize founders, set the standards, and let the brands speak for themselves.
The parent. Quiet ambition for a portfolio of fitness ventures.
Editorial fitness journalism. Long-form, ad-light in Georgian.
A brand in build. It earns its name when it ships.
A brand in build. It earns its name when it ships.
A brand in build. It earns its name when it ships.
We are a small holding by design. Five brands is a lot to take seriously; eighteen would be a portfolio. We are not building a portfolio - we are building one good company, seven times.