FITNET
LIVE · TBILISI
FITNET HOLDING · GROUP INDEX

RAISING
THE FLOOR OF
 GEORGIAN FITNESS.

A Georgian holding for a set of fitness-adjacent ventures - retail, media, software, services. We capitalize founders, set the standards, and let the brands speak for themselves.

Explore our brands →↓ 02 LIVE · 03 IN BUILD
VENTURES · LIVE
02/06
TEAM · GROUP
14+
SINCE
2018IN FITNESS
FOUNDED
2025
§ 01 · PORTFOLIO

A periodic table
of operators.

06 ELEMENTS
03 LIVE
01HOLD
Fn
FitNetLIVE
02RTL
Fs
FitShopLIVE
??RES
Coming soon???
03MED
Fp
FitPressLIVE
??RES
Coming soon???
??RES
Coming soon???
GROUP HEAD-COUNT
0+
Across retail floors, warehouses, editorial, platform, and finance.
Years in the industry we're advising you on.
0
EXPERIENCE
PLATFORMS BUILT
0
In-house software for gyms, retail, loyalty, and support.
BRANDS IN FAMILY
0
Two operating today. Four in build. One sealed.
§ 02 · MANIFESTO
ONE HOLDING. SIX DISCIPLINES. A SINGLE SATURATION CEILING - AND THE DISCIPLINE TO BREAK IT EXACTLY ONCE.
§ 03 · VENTURES

Four rooms,
three doors open.

SCROLL ↔
HORIZONTAL
01 · HOLDEST. 2025
Fn

FitNet.

The parent. Quiet ambition for a portfolio of fitness ventures.

LIVE
02 · RTLEST. 2025
Fs

FitShop.

LIVE
03 · MEDEST. 2026
Fp

FitPress.

Editorial fitness journalism. Long-form, ad-light in Georgian.

LIVE
??TBC

Coming soon

A brand in build. It earns its name when it ships.

COMING SOON
??TBC

Coming soon

A brand in build. It earns its name when it ships.

COMING SOON
??TBC

Coming soon

A brand in build. It earns its name when it ships.

COMING SOON
§ 04 · FROM THE FOUNDER

We are a small holding by design. Five brands is a lot to take seriously; eighteen would be a portfolio. We are not building a portfolio - we are building one good company, seven times.

Giorgi Shanidze
Founder & CEO · 2025
Read the full manifesto →